ashley giovannitti

SunPower Brand Manifesto

In 2020, SunPower split off manufacturing operations to focus on all-in-one solar solutions for its customers. Our challenge was launching a refocused brand that highlights the customer-centric aspects of the new company, while differentiating ourselves from tech-forward competitors that primarily make or install panels.

For the new look and feel, I incorporated authentic customer portraits, diverse installation crews, and brought our secondary brand colors forward to match the down-to-earth yet inspirational mantra of our new brand manifesto.

Ashley Giovannitti (Art Director)
Adam Setzer (Copywriter)
Kino-Eye (Video Production)