SunPower Earth Day Campaign
SunPower believes changing the way our world is powered requires daily action. It is more than just a slogan—it’s a commitment towards a more sustainable lifestyle. While Earth Day is extremely important to the solar community, one day of eco-friendly living is not enough to curb the natural disasters caused by climate change.
Earth Day marks the anniversary of the birth of the modern environmental movement, but over 50 years later, it has become just another holiday. With so many brands using the same rhetoric, campaigns tend to fall flat. We focused on an Earth Day strategy that presents a bold, fresh take to break through the noise.
I aimed to create daring graphics with carefully crafted copy and forthright videos to inspire action. These social posts and videos are part of various touch points over the month of April—including a CEO blog to educate, inspire and challenge; infographics from our Environmental, Social, and Governance Report; and policy highlights.
Ashley Giovannitti (Art Direction)
