SunPower Save More Brand Campaign
With the solar industry booming in 2021, we were tasked with developing a brand awareness campaign that helped SunPower stand out from the crowd. Which led to the question—what do you really save with solar? True, you can save more money with better solar. But you can save more than just money with SunPower. Save time, save fossil fuels, save yourself the hassle of losing power in a grid outage—with the world’s most efficient solar + storage, you don’t have to choose.
I focused on creating emotional, bold, and energetic visuals to grab attention and stop the scroll.
Ashley Giovannitti (Art Director)
Adam Setzer (Copywriter)
Launch Video
Paid and Organic Social & Digital
